Released on: November 19, 2007, 9:51 pm

Press Release Author: Dr. Douglas Jactern

Industry: Biotech

Press Release Summary: It is critical business act to ensure digital protection,
because a website is a valuable business asset. BioInformant launches Digital
Protection Services to help companies protect website content and ensure competitors
are not using trademarks or brand names to misdirect online business.

Press Release Body: It is critical business act to ensure digital protection,
because a website is a valuable business asset. Corporate websites function as an
online "window" to the world, directing customers to product & marketing information
and processing online sales.

In some cases, competitors may streamline development of their own website by using
content from another company. Other competitors may purposefully replicate
characteristics of a different company's site, in order to misdirect online
customers to their own online destination. Under the Digital Millennium Copyright
Act, businesses have a right to protect website content, whether or not it has been
registered.

Not monitoring for unauthorized use of digital content can result in reduction of
online business, as well as loss of a unique online presence. To protect against
this competitive threat, BioInformant offers the following services:

. Digital Copyright Search - BioInformant's Digital Copyright Search uses powerful
algorithms to scan the Web for replication of a company's digital content, including
recognizable components of it such as titles, text, layout or design. This search is
a comprehensive scan that analyzes all published online content, in order to ensure
complete protection of a company's electronic content. BioInformant specializes in
providing this service to life science companies functioning in competitive market
niches.

. Competitor Code Check (CCC) - BioInformant's Competitor Code Check allows a
company to enter the websites of its fiercest competitors and have BioInformant scan
their website code to ensure that they are not illegally using trademarks, product
or brand names to misdirect online business. Every competitor's website has a title,
description and keywords that are coded in its programming language (usually HTML).
This coding is important for search engine optimization, so competitors may use
another company's product or brand names for the purpose of intentionally
misdirecting online traffic to their site. Because large competitor websites are
impossible to monitor using manual methods, this service offers an effective way to
ensure that online customers are appropriately routed when conducting online
searches for a successful company\'s products or services.

For more information on BioInformant's Digital Protection Services, visit:
www.bioinformant.com/digital-protection.html.


About BioInformant:

BioInformant supports life science clients by providing technology for making
profitable business decisions. As one of the first firms to recognize how the Web
transformed business decision-making, BioInformant specializes in designing search
algorithms that extract information from the internet. We provide email mailing
lists for targeting scientists by research area or geographic region, technology for
tracking company product citations, competitor and industry monitoring services, and
more.


Web Site: http://www.bioinformant.com/digital-protection.html

Contact Details: Dr. Douglas Jactern
4622 5th Street
Arlington, VA
(Phone) 202-390-2369
(Fax) 614-352-2369
www.bioinformant.com
info@bioinformant.com